So who is the brains behind the Biebs? Many in the industry had known Braun for years. A fixture on the Atlanta club scene from his college years on, the New York City-born Braun, who grew up in Greenwich, Conn., was both an influencer and everybody’s friend, having dabbled in everything from club promotion to party planning to, yes, talent scouting. He counts Ludacris and Jermaine Dupri among his pals and mentors and Usher as a partner (the two joined forces for Raymond Braun Media Group, which would eventually sign Bieber), but for every big name he’s affiliated with, there were likely a dozen others who claimed to know Braun like a brother.
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